Hi, I am Luca Valchi, founder and editor in chief at photographyambition.com.

I am a passionate photographer and a curious guy. I have tried all kinds of photography, from products and food to landscape, travel, street and portraits but nothing gave me more satisfaction than shooting the world outside.

When I got my first DSLR I knew nothing if not shooting in auto.

I figured out everything by myself – from scratch.

One thing I grasped the hard way is how frustrating can be to filter out the information you need from the mass of information on photography websites and blogs out there.

I have been there myself and spent endless hours reading articles, watching videos and experimenting with my gear. It can be daunting and massively time consuming if you are a beginner. This is the reason photographyambition.com was born.

My team and I are committed to bring you the best value we can. Regardless you are a beginner, intermediate or expert photographer, we do our best to make sure you can find the most valuable information on landscape and outdoor photography to help you grow your skills.

Happy shooting and stay tuned.